Rewriting African-Canadian Entrepreneurship by Unleashing the Power of Collective Economics with Faith Oloruntoba
When you meet Faith Oluruntuba, you’re immediately struck by her warm smile and unwavering determination—qualities that stem from her Nigerian roots and shape her ambitions as an Afro-Canadian entrepreneur. Faith is the visionary behind Groupbuyhive, an innovative platform designed to solve a pressing challenge: helping small businesses leverage collective buying power to secure better deals on essential products and services. Her mission? Empower other entrepreneurs, especially those often overlooked, by creating access to equitable resources that fuel sustainable growth.
Entrepreneurial Journey Shaped by Nigerian Roots
Faith’s journey as a founder began several years ago, inspired by her own struggles to navigate costly supply chains when launching a small business. She recognized how group purchasing could drive down expenses and open doors for many others who, like her, wanted to make a real impact within their communities. Drawing from the collaborative spirit in Nigerian culture—where shared solutions and communal progress are paramount—Faith forged a platform that centers around cooperative economics. With Groupbuyhive, she aims to uplift not only her peers but also the broader Afro-Canadian and immigrant entrepreneurship ecosystem.
A Milestone That Opened Doors
One of Faith’s proudest milestones came when she successfully onboarded a network of diverse small enterprises, bridging gaps between them and credible suppliers. This win was about more than just a business transaction; it was a powerful statement of unity among underrepresented founders in tech. Seeing how her achievements opened doors for others has energized Faith to keep innovating. She believes her cultural perspective helped her build trust-based relationships, where meaningful partnerships flourish thanks to common values of mutual respect and support.
Advice for Future Black Trailblazers
Above all, Faith champions the mindset of resourcefulness—an outlook she’s honed from her upbringing in Nigeria and her experiences as a newcomer in Canada. She encourages aspiring African Canadian youth to dive into tech or entrepreneurship with the confidence that their ideas, shaped by their unique experiences, are needed now more than ever.
Shaping the African-Canadian Narrative
In Faith’s eyes, what’s often missing from the Afro-Canadian entrepreneurship narrative is the collaborative strength that can spark far-reaching change.
She quotes “If we’re truly committed to reshaping the story of Black excellence in Canadian innovation, we need to shift the focus from struggle to strategy—from seeing Black entrepreneurs as exceptions to recognizing them as essential players in Canada’s future economy.”
For Faith, this means shining a spotlight on the strategic innovations and visionary leadership that Black founders bring to the table. It also means challenging the singular “overcoming adversity” storyline and instead amplifying the vital role Afro-Canadian entrepreneurs play in designing inclusive, prosperous ecosystems. By centering these voices, she believes we can rewrite the narrative: from underdog stories to engineers of Canada’s economic growth, bridging communities and driving collective success.
Final Thoughts
As we celebrate Black Futures Month, we invite you to discover how Faith’s work with Groupbuyhive continues to open new pathways for small businesses and underrepresented founders, and we hope you will support her initiatives. If you would like to connect with her to explore strategic partnership opportunties, connect with the Afrifursa team for more information.
Groupbuyhive website: https://groupbuyhive.com/
Groupbuyhive Linkedin: https://www.linkedin.com/company/groupbuyhive/
Faith’s Linkedin: https://www.linkedin.com/in/faith-oloruntoba/
